We are in the Cloud! Our work with one of our client, salesforce.com, was referenced in the book "Behind The Cloud - the untold story of how salesforce.com went from an idea to a billion-dollar company - and revolutionized an industry. To learn more about the book, click http://en-gb.facebook.com/posted.php?id=100055545678&share_id=184074877230&comments=1.

Why survey your customers now?

We've put together a list of questions that a customer survey can help you answer during challenging times. To justify doing so, we've also included a critical reason for each question. Since you are likely overloaded with information about the economic realities of our times, we've kept this piece intentionally brief.

Question 1. How many customers are happy with what we do for them?

Why ask it: Happy customers = returning customers.


Question 2. How many customers are going to purchase from us again?

Why ask it: Returning customers = lower cost of sales


Question 3. How many customers would actually recommend us to others?

Why ask it: Referring customers = more new business


Question 4. How much more or less are customers going to spend over the next year?

Why ask it: More customers who anticipate spending less = more marketing NOW!!


Question 5. What can we do to optimize our customers' experience?

Why ask it: Better experience for customers = happier customers (see number 1).