To some it may seem counterintuitive to invest in a customer survey during an economic downturn. However, a few clients have recently asked us to help them with this type of project. It's likely they realize the importance of always staying in touch with their customers and that doing so may provide them with an edge while their competitors are idling away. So, here are some tips on how you can grow your business by gathering feedback from your customers during these challenging economic times.

To access sample survey questions you can use in your next customer survey, click here.

During an economic slowdown it's important that you keep your customers happy and make sure they are getting the service and support they need.

By asking a few simple questions, you can identify additional needs or products your customers may desire.

If your customers are satisfied with what they get from you, don't be too bashful to ask them for referrals.

If you are in the process of developing a new product or service, you can ask customers for their input to make sure you are including features that are most important to them.

By sharing results and action plans based on customer feedback with managers and employees you emphasize the importance of customer satisfaction.

You can use the survey to make sure employees are following appropriate protocol during sales, service, or maintenance calls/visits.

Show customers you care by listening to what they have to say. This in turn can strengthen their bond with your company.

If business is slow, you'll have more time to focus on the results and take appropriate action.