To Identify or Not to Identify - that is the question.

When we plan projects with new or existing clients we are often asked about identifying employee responses. The technology allows you to easily do so. However, the answer isn't as straightforward. If its your first survey, we highly recommend considering not to identify responses - that is, send a single url to all employees so that there is no way to track individual responses. If you have a history of successful surveying, then you may want to consider an identified survey if the following conditions exist:
- You commit to reporting results at the group level (typically 10 respondents, can be lower)
- You avoid using individual identifying information such as an employee ID to log-in to the survey.
- If possible, you use a third party to administer the survey so that there's a buffer to maintain confidentiality.

There are some benefits to identified surveys. I'll share these with you next week.